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Physical Sciences: Publishing and promotion

Publishing and promotion

Although publishing something used to mean the end of a project, the world of academia has changed. Once something has been published it needs to be promoted to help increase its impact and influence. The resources in this section cover the whole lifecycle of publication and help share your work to maximum effect.

Publishing lifecycle

Publishing lifecycle graphicUnderstanding the typical publication lifecycle can help you to make the best decisions around when and how to share the outputs of your research. A formal publication goes through several stages and you may need to consider which versions of a work you can share. The resources in this section give you an overview of the publication lifecycle and highlight some of the key stages to be aware of.

Promoting your research

Promoting your research graphicAlthough it can be tempting to draw a line under a project when the final output(s) are released this is by no means the end of the process. Researchers can no longer rely on potential readers seeking out their work but must actively work to promote it. The resources in this section focus on how to choose the best tools to share your work and how to build a promotional strategy to suit you and your project.

Building an online presence

Online presence graphicWhether you like it or not, every researcher needs to have some form of online presence. It's likely that many people will have some form of online identity but you need to ask whether this really reflects the professional image you want to project. You also need to think about how you will maintain your presence in the long term and how to get the best out of sites which allow you to share your interests and research. The resources in this section will answer these questions and more and help guide you through the process of maintaining a professional online presence. 

Avoiding problem publishers

Problem publishers graphicChanges in the formal publication landscape present a lot of opportunities but some seek to take advantage of researchers who may be confused. Problem or 'predatory' publishers promise quick publication times but this comes at the expense of quality procedures such as peer review and at best, represent a chance to publish with a more reputable title. The resources in this section will show you what to watch out for and give you the tools to evaluate any offer to publish or present.

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