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Publish or Perish?

Avoiding problems

There will always be problems involved in publishing and sharing research outputs but there are some ways in which researchers can help make it less stressful for themselves. The following section highlights two potentially avoidable problems: 'predatory' publishers and manuscript rejection.

The problem of 'predatory' publishers?

Problem 'predatory' publishers are a phenomenon which have developed with the growth of Open Access publishing. They are publishing firms which exploit a lack of understanding of the Open Access model, offering researchers the opportunity to publish their work in online journals for a fee. Although it is claimed that this is an Open Access fee in line with other firms, so-called predatory publishers do not offer any of the editorial services which this fee would cover such as peer review or proofreading.

Think about ... 'Problem publishers'?

Think about the model which these publishers are operating under and why this might be a problem for researchers and librarians? Are there any circumstances where they wouldn't be a problem?

Although these publishers have traditionally been called 'predatory' there are acknowledged problems with this term with some arguing that they do in fact offer a much needed service. The term was made popular by a librarian named Jeffrey Beall who maintained a list of publishers he considered exploitative until he was asked to remove it by his supervisors. This illustrates one of the general pitfalls of offering advice on publishing to researchers - it is impossible to completely rule out bias when recommending one firm over another.

Many of these publishing firms are starting to branch out into conferences and there have been examples of researchers turning up to present only to find that everyone at the conference is a presenter rather than an attendee and that several events are being help at the same time. The researcher often has to pay for their own expenses to attend these events which are less than prestigious.

Why are they are a problem?

These publishers are a problem for both the individual researcher and the research landscape as a whole. Predatory publishers read out to potential authors with complimentary emails detailing how much they admire their work and that they would love the chance to publish it in their journal. These invitations usually target newer, more inexperienced researchers who have recently had their name on the their first publication or conference presentation. These invitations can be extremely flattering for those early in their career and looking to make a good impression. Unfortunately, the majority of these firms are not interested in the research but in the money they can make from encouraging people to publish with them. Publishing work with these firms will do nothing to enhance a researcher's reputation and could even be damaging. In addition the author will likely have to sign a publication agreement transferring copyright of the work to the publisher which makes it at best a wasted opportunity to publish elsewhere.

A bigger problem with these publishers is that they undertake little or no peer review and proofreading of the works they share, meaning that poor quality and even incorrect research can slip through. There have been several (rather humorous) examples of these publishers being duped into sharing articles on everything from Star Wars to The Simpsons. However there is also a serious side to the problem. These publications market themselves as serious, rigorously peer reviewed titles with outputs which can be trusted. Continuing with these models risks perpetuating bad research which makes it out into the wider world as fact. 

When are they not a problem?

However, some have argued that these publishers are operating a viable business model. These publishers are often based in countries outside Western Europe and the US, where the publication landscape operates in a different way. Researchers in these countries may not enjoy the same range of options when it comes to publishing their work and these firms at least offer them a chance to get their work disseminated. Some countries have different academic reward systems where a publication is required in order to get a job or a qualification. In these academic cultures it is more acceptable to pay for publication as it fulfils a need. Others have compared so-called predatory publishers to vanity publishers - if people are willing to pay for their work to be published and these firms are willing to do that then are they providing a service? 

Whatever a researcher’s thoughts on these publishers it pays to be cautious when assessing any invitation to publish in order to find the best fit. The checklist below has been compiled to help both library staff and researchers to spot a potential problem publisher. It is worth noting that none of the factors should be used in isolation and professional judgment should always be used when assessing a particular title.

 

  • Is the publisher open about its practices?
  • Do they publish on a vast range of topics?
  • Assess the quality of the invitation to publish - does it come from a named individual with an official email address?

 

 

  • Are the author fees clearly explained and easy to find?
  • Are there any hidden fees you need to be aware of e.g. is the researcher or their library expected to buy a copy of the final publication?

 

 

  • Are the post-publication rights of the author clearly explained and easy to find?
  • If the work is to be published Open Access is a Creative Commons licence mentioned?

 

 

  • Is the review process clearly described?
  • Is the stated time given for reviewers realistic?
  • If an Impact Factor is given for the journal, is it correct?

 

 

  • Is the publisher connected to a recognised institution?
  • Are they affiliated with a recognised industry association?

 

  • Does the website have a professional look and feel?
  • Are there any spelling or grammatical errors?
  • Remember that website standards vary around the world and that English may not be the first language of the publisher


     

     

    • Is the journal indexed by the typical databases in the field?
    • Are other journals by the same publisher indexed?

     

     

    • Are these of a high standard?
    • Are there basic spelling or grammatical errors?
    • Are there errors in the title or abstract which may indicate that the publisher or reviewers are not familiar with the field?

     

     

    • Are the members of the Board listed on the publisher website?
    • Is there a named Editor in Chief?
    • Are any of the names recognisable as experts in the field?
    • Are Board members aware that they are listed as such?

     

    You can also download a printable version of this checklist.

    Avoiding rejection

    There is nothing worse for a researcher than spending months preparing a manuscript only to have it rejected by a publisher but unfortunately this is a fact of academic life. The average journal title has a rejection rate of 50% and with popular, high impact journals this can be as high as 80%. Researchers looking to publish monographs often have similar problems with publishers rejecting two thirds of the content they receive. Although this might seem like a trivial problem it is something that can take a toll on the mental health and overall wellbeing of researchers and is therefore something library staff need to be aware of.

    There are no fool proof methods for ensuring acceptance there are some tips which can help researchers to avoid the most common pitfalls:

    Always check the specific author guidelines for the publisher – it is surprising how many people don’t do this! The guidelines should be easy to find on the website and using them will help to make a good impression and increases the chances that the submission will at least be considered.

    Researchers should triple check all spellings, grammar and punctuation as basic mistakes can land an otherwise good piece of work in the reject pile.

    How does the work stand up as a piece of writing? Read it through without thinking about the research behind it to see how it flows. Being well written as well as based on solid research will help to sell it to publishers.

    Make sure that any arguments are convincing and flow well. Researchers need to be able to convince the reader of the importance of that piece of work and a solid structure can help with this.

    The language used in a piece needs to be appropriate to the audience it is aimed at. This is particularly important for researchers writing for a non-academic audience as a way of showcasing their work who need to make sure that the language they use is accessible.

    One way to get a feel for what an individual publisher wants is to read a few articles of books they have produced in order to better understand what they are looking for.

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